The online casino industry is moving so fast that it is very important to keep track of the latest developments or be left behind. The explosive growth of the smartphone business has fuelled the growth of the mobile gaming industry with huge numbers of people opting to gamble using their sophisticated mobile phones in place of their PCs. After all, the latest mobile phones and tablets have larger screens and bigger computing power than before which makes people use them for all their online uses. Gambling on mobile devices also means that people can place wagers or play their favourite games when from any location of their convenience.
Online casinos are spending a great deal of money to develop mobile sites so that customers can enjoy seamless gaming using their smartphones or tabs. These sites are designed to fit the smaller screens of their devices because regular websites don’t load properly on mobile screens. However, there are quite a few indications that these companies’ money might be better spent by investing in mobile app development instead.
People tend to prefer using mobile apps instead of mobile sites because of better functionality. In fact, while people do visit mobile casino sites in large numbers they increasingly prefer to download casino apps for actually playing. Apps score over sites because they provide players with all the assistance they need to play without interruption. There’s a lot less typing to be done on an app and players can go to the games they are interested in as quickly as possible. This is especially useful for people who find it difficult to type on a smartphone screen. Mobile apps can also be customized very easily, which adds to the convenience of using them.
The preference for special apps over mobile sites is so marked that many people will not use a company if it does not offer the former. Furthermore, customers tend to think of companies that have mobile apps as being more savvy and professional. An online casino certainly will not benefit from appearing technologically outdated, especially since people expect it to use state of the art technology. In fact, internet based casinos make it a point of announcing that they use the latest software to ensure uninterrupted service and the highest possible security. In other words, companies have to think of investing in special mobile apps if they wish to attract new customers and retain existing ones.
It is not particularly expensive to have a mobile app specially created for a company. Even more importantly, the additional cost is justified since it helps the business remain competitive. It is also important to keep in mind that loyalties can be very fickle on the internet and customers will switch from one service provider to another without a second’s hesitation. Getting customers back is always a losing proposition, and one that is also very costly.
It is really quite easy to get a special mobile app created and there are many companies that offer this service at affordable prices. Therefore, online casinos that have regular websites as of now will have to get their act together without delay or risk losing out to their competitors before they realize what is happening. Many internet based casinos have only just started working on mobile sites in the mistaken assumption that this is what their customers require. Given that the smart phone based internet industry has clearly moved towards mobile apps, they should just scuttle their plans for mobile sites and get apps made instead. This way they will definitely see a surge in business.